Triple 5 Soul was founded by Camella Ehlke in 1989. After she dropped out of Pratt to focus on her art, Ehlke opened her studio in the LES at 151 Ludlow St. She became a pioneer figure in the industry and helped conceptualize what we call streetwear today.  Her unconventional styles were loved by artists and musicians such as Mos Def, De La Soul, A Tribe Called Quest. The brand infused fashion with a downtown NYC lifestyle of hip-hop, art, skate and b-boy culture.